Juan · worker
Juan can do the job. His experience doesn't travel with him.
- 8 years
- of metalworking experience, without a useful CV
- From zero
- at every plant: he explains everything he knows again
- 61.6%
- look for work again within 60 days (170 of 276)
Talent is here. Connection is missing.
Workers tell us their experience by chatting on our webchat, Messenger or WhatsApp, no CV needed. We build their profile and your plant only gets the ones who qualify and live nearby.
Can you work rotating shifts?
Yes, no problem.
Juan's profile
Sent to the plant
92%
match
6 km
from home
3/3
filters
Illustrative example
Platform data as of Nov 8, 2026. Organic growth.
Backed by:NVIDIA InceptionPOSiBLE 2026 National Camp
The problem
Juan · worker
María · plant HR
AI recruiting tools read CVs. Juan has no CV. So we build it with him, from his conversation.
Juan and María are representative cases. The 61.6% comes from the platform as of Oct 19, 2026; the 50+ applications from a Talento Local survey in October 2026.
The solution
Writes
On webchat, Messenger or WhatsApp, in his own words. No CV or documents.
Chats
Trade, tools and location. It understands 343 terms across 36 trades.
Screens
Per-vacancy screening with must-have questions, match score and distance to the plant.
Connects
Attendance, hire and retention at 30 and 90 days: that's how the history is built.
The product
Our own webchat, Messenger and WhatsApp, profiles and per-vacancy screening. UMBRA, our analysis engine, has reviewed 3,747 conversations (as of Oct 27, 2026).
I'll ask you 3 short questions for the Production operator vacancy.
Do you have production line experience?
Yes, over 1 year
Which shift works for you?
Sample platform views; personal data is illustrative.
Market
Why now
Nearshoring keeps opening plants
Every new plant needs hundreds of workers, and needs them fast.
AI recruiting reads CVs
Blue-collar workers don't have one. No one is building their record from what they can actually do.
Workers already live in chat
Messenger, WhatsApp and the phone browser: they're already there, nothing to download.
Mexico · total market
14,361 plants
MXN 1,379M per year (USD 69M)
Sales focus · 4 states
3,724 plants
MXN 358M per year (USD 18M)
Edoméx 1,706 · CDMX 1,069 · Coahuila 667 · Aguascalientes 282
Manufacturing establishments, INEGI DENUE 05/2026, own count. At list price: plants × MXN 8,000 × 12 months, before VAT; 20 MXN per USD.
For plants
We take vacancies from anywhere in Mexico and abroad.
Free
$0
1–2 vacancies · 3 screening questions · 1 recruiter
Vacancy pass
MXN 1,000
≈ USD 50 · one-time + VAT
30 days with every feature for one vacancy
Per hire
MXN 2,300
≈ USD 115 + VAT
You pay only when the hire is confirmed
Plant
MXN 8,000–16,000
≈ USD 400–800 per month + VAT
More vacancies, advanced screening and custom flows
Enterprise
Multiple plants and integrations
USD 2,500
≈ MXN 50,000 per month
Agencies · white label
Setup + monthly minimum + usage
License
Government & training
Municipalities, employment services and training centers
Agreement
Prices in Mexican pesos plus VAT. USD reference at 20 MXN per USD.
For workers
We protect your data: read our privacy notice.
Vision
Today · in production
From November
Next
The verified history belongs to the worker. The analysis we run on that profile belongs to Talento Local.
Team
Talento Local was born in the worker community of northern Mexico and is built from Coyotepec, State of Mexico. We started with 30 workers; today there are more than 5,000. Built without outside capital.
We're looking for: intros to manufacturing and logistics plant managers, an industrial B2B sales lead and partners for our 2027 pre-seed round.

Jonathan Flores Pacheco
Co-founder, CEO & CTO
15+ years in software architecture and distributed systems. Built the whole platform.

Eduardo Treviño Guel
Co-founder & COO
Plant relationships, pilots and field operations. Built the 23,000-worker community on Facebook.